Expression College for Digital Arts - Program Overview

Ex’pression College for Digital Arts

Program Overview: Motion Graphic Design

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student art
Art by Ex'pression students Kyle Norby, Cesar Almanza, and Mara Martinez

 

student art
Art by Ex'pression student Albert Chung

 

Motion Graphic Design Program Objective and Description

The Expression Motion Graphic Design Program is designed to expand student knowledge through an intensive series of courses that emphasize strong graphic design skills and basic production practices necessary for the development of complete real-world projects. Students in the Motion Graphic Design program develop a broad skill set with opportunity for areas of specialization. Courses taught include traditional fine art and design basics, composition, color theory, typography, layout, advertising, 2D and 3D animation, compositing, 3D modeling, interactivity/screen design and mobile device design. In addition, students acquire the video editing and pre and post-production skills to shoot and edit projects such as music videos, film titles, movie trailers, or medical and educational videos.

The Motion Graphic Design program focuses on process, research, concept and strategy for marketing, advertising and commercial design; projects are developed for cross-platform media delivery, including print, broadcast, games, DVDs, the Internet and a variety of interactive screen environments. 

Classes are project-based and incorporate all aspects of visual design and production. Students utilize extensive lab time to become adept in a variety of industry-standard applications. A series of independent and group projects throughout the program are directed toward building the student’s portfolio. Class projects include network identity packages, websites, podcasts, commercials, PSAs, music videos, corporate identity, and cross-platform marketing campaigns. Software and hardware utilized in the program include packages from Adobe, Microsoft, and Apple. Motion Graphic Design students may also gain additional experience by working with real world clients on out-of-class projects on a volunteer basis.

Students learn comprehensive production processes and procedures as they work on real world projects, from initial concepts through the completion of deliverables. The skills acquired in the Motion Graphic Design program prepare the student for real world work because the program is structured to model the type of environment production designers might encounter. Students leave the Expression Motion Graphic Design program prepared for entry level positions in the multi-faceted design industry fields such as motion graphics, print design, web design, interactivity design, 2D and 3D animation, broadcast design, music video (pre-production, production, and post-production), and film title design. Upon graduation, students will have developed a portfolio web site and motion graphics demo reel that demonstrates the overall expertise of a trained cross-platform media designer, production artist and art/creative director.